Diploma in Marketing Management

Kwantlen Polytechnic University - Surrey Campus

Canada,British Columbia

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24 Months

Duration

CAD 21,368/year

Tuition Fee

CAD 120 FREE

Application Fee

May 2025

Apply Date

Canada, British Columbia

Type: University

Location Type: Urban

Founded: 1981

Total Students: 20,000 +

Int. Students: 12,000 +

Campus Detail

Main Campus Address

12666 72 Ave, Surrey, BC V3W 2M8, Canada

Diploma in Marketing Management

Program Overview

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Managements many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the School of Business BBA degrees  see a School of Business advisor once they have completed between 36-45 credits of their diploma study.