Program Overview

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks.

• You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.
• This course develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.
• Upon graduation, you could take up roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Why you should study this course

• Forward-looking with opportunities to be entrepreneurial2, this course will enable you to contribute to shaping global contemporary discourse on Media Management.
• The curriculum embraces business management, marketing, media strategy, entrepreneurship, innovation, leadership and media practice. It seeks to develop your knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.
• You may have opportunities to work with professionals from the creative media industries2 to develop expertise in various user contexts and professional settings – from different types of media businesses, consumers, including new innovative emerging areas within the media landscape.
• An exceptional student experience will be delivered as we aim to ensure you have opportunities2 to engage and be active contributors in an evolving field. A core course module has a focus on future media and is a focused opportunity to understand the potential and impact for media businesses that new media technologies (VR/AR, 5G, social media etc) and the associated new business models they present.