Master of Science in International Marketing Management
Coventry University
UK,England
0 Shortlist
12 Months
Duration
CAD 18,600/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 35,000 +
Int. Students: 13,000 +
Campus Detail
Main Campus Address
Priory St, Coventry CV1 5FB, United Kingdom
Master of Science in International Marketing Management
Program Overview
On this course, you will explore a variety of topics related to international marketing and marketing management, including:
- The theory, skills and personal attributes it takes to be a successful international marketing practitioner.
- The latest in international marketing trends and their applications.
- Developing marketing skills pertinent to leading international business growth.
Why you should study this course
There will be opportunities to:
- Develop your critical understanding, interpretation and application of data, and the implications this has on marketing decision making and budget planning.
- Investigate how marketing managers can gain insight from analysing key marketing metrics.
- Examine how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.
- The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
- Your business acumen will be tested through a range of innovative assessments, e.g. completing a brand manual for a client then critically examining and applying the marketing planning framework, to develop both the operational and strategic focus for organisational strategy.
- Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 18,600 per year
*Note: The fee is approximate and is subject to change
Living Cost in Coventry University
CAD 10,224 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
