Master of Arts in Advertising and Brand Management

Coventry University

UK,England

 0 Shortlist

12 Months

Duration

CAD 20,050/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 35,000 +

Int. Students: 13,000 +

Campus Detail

Main Campus Address

Priory St, Coventry CV1 5FB, United Kingdom

Master of Arts in Advertising and Brand Management

Program Overview

Develop the strategic, creative and analytical skills needed for success in advertising and brand management.

Key course content includes:

  • Marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.
  • Brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.
  • Creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.