Program Overview

Marketing plays an enormous part in our everyday lives and it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.

Why you should study this course

This course offers you the chance to:

• Explore areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
• Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
• Gain hands-on experience in - developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client2.
• Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2. Prepare for a future career in marketing with a work placement2.
• Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
• Learn from experienced staff, many of whom have previously worked in roles such as marketing executives, managers and directors of private and public sector organisations. (Staff may be subject to change.)