Program Overview

The course supports you to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

• This course shares a common first year with both BA (Hons) Fashion and BA (Hons) International Fashion Business, which enables you to work alongside students studying similar courses to you. This offers you, as a communicator, first-hand insight into fashion design in the making.
• All aspects of the course relate to current professional and critical practice in the fashion industries.
• The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.

Why you should study this course

• This course benefits from being taught alongside our BA (Hons) Fashion and BA (Hons) International Fashion Business courses, with all three courses sharing a common first year. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.  
• The BA (Hons) Fashion, Brand and Communication course is a hands-on creative course. With theory embedded throughout module activities, the work you will undertake will be creative in its content and approach. You will work towards a creative portfolio demonstrating your skills as an innovative and directional practitioner who is able to do more than write about a topic- you can apply your knowledge to creative solutions.
• You will be able to access the industry standard facilities in the newly refurbished Art and Design buildings, expected to open in 2023, enabling you to work in a range of scales, materials and processes. You will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure you develop your individual creative identity and way of working relevant to current and emerging creative sector standards.
• You will be introduced to future proof interpretations of communication and will have the opportunity to develop work beyond a digital portfolio. You will be encouraged to seek opportunities for communication in a range of products, campaigns, and media- offering you potential to create a truly individual body of work ready to pursue your graduate goals.
• This course, along with others in the suite of Fashion courses is highly internationally focused. You can benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and you are encouraged to consider diverse perspectives and references from the start of the course.