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Bachelor of Arts (Hons) in Advertising and Digital Marketing

Coventry University

UK,England

0 Shortlist

36 Months

Duration

CAD 16,800/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 35,000 +

Int. Students: 13,000 +

Campus Detail

Main Campus Address

Priory St, Coventry CV1 5FB, United Kingdom

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Bachelor of Arts (Hons) in Advertising and Digital Marketing

Program Overview

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Why you should study this course

The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.
The use of the DigiComm Lab4 supports the development of your digital literacy skills through using digital marketing platforms and software.
Networking with international alumni and employers through guest speaker events and projects2
The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.

Detailed Program Facts

Program Level

3-Year Bachelor's Degree

Application Processing Days

3 Days

Program Intensity

Full-Time

Duration of Program

36 Months

Program Intakes

Intake Month/Year		Intake Status
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 16,800 per year

*Note: The fee is approximate and is subject to change

Living Cost in Coventry University

CAD 10,224 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 - 5.5 - With No Band Less Than
TOEFL
- Minimum Overall Score - 79 - 18 - With no score less than
PTE
- Minimum Overall Score - 65.0

Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

Minimum CGPA Required: 60.00 %

Additional Information

Career
Upon successful completion of the course, you will be able to:

Apply appropriate business concepts, models or techniques to analyse marketing problems.
Source, analyse and apply appropriate marketing information to support decision making.
Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
Effectively use specialist tools in digital and social media marketing using appropriate software4.
Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

Our Advertising and Digital Marketing BA (Hons) aims to provide a degree which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Scholarships

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.