Diploma in Tourism - Destination Marketing (Co-op Option)

Durham College - Whitby Campus

Canada,Ontario

 2 Shortlist

24 Months

Duration

CAD 14,885/year

Tuition Fee

CAD 100 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 13,600 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

1690 Champlain Ave, Whitby, ON L1N 9B2, Canada

Diploma in Tourism - Destination Marketing (Co-op Option)

Program Overview

Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.

In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.