Bachelor of Science in Business Administration with Concentration in Business Analytics

San Jose State University

USA,California

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48 Months

Duration

CAD 18,490/year

Tuition Fee

CAD 70

Application Fee

Aug 2025

Apply Date

USA, California

Type: University

Location Type: Urban

Founded: 1857

Total Students: 36,000 +

Campus Detail

Main Campus Address

1 Washington Sq, San Jose, CA 95192, United States

Bachelor of Science in Business Administration with Concentration in Business Analytics

Program Overview

Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance. Business analytics is crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics, offered by the Department of Marketing and Business Analytics, helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. The job opportunities for graduates with data analytical skills have never been more numerous. The business analytics concentration is designed to cater to this need by equipping our undergraduates with the skills needed to crunch huge data sets into meaningful information to further facilitate smart business decision-making.