Program Overview

Whether you are driven by the possibility of creating positive change in large enterprises or the diverse career opportunities a business degree presents, CQUniversity's Bachelor of Business is an innovative course that builds foundation business and management skills, equipping you for the evolving landscape of the workforce.

Designed for students aspiring to pursue diverse business and management careers, this course prepares you for success in a range of organisations.

Through authentic learning experiences, you'll expand your knowledge, skills, and practical expertise in your chosen profession or discipline. It aims to cultivate engaged, globally-aware individuals who can make meaningful contributions to communities and industries.

This course provides the opportunity to develop knowledge in a range of traditional business and non-traditional business disciplines and the critical thinking, problem-solving, information literacy, technological, cross-cultural, ethical and innovative abilities being sought by employers.

You will be able to gain work experience while you learn with a mix of industry placements, internships and projects; real-world and authentic learning experiences you’ll need to excel in the future world of work.

Plus, benefit from our flexible course design which allows you to tailor your studies to your interests with options to major in core business disciplines, or choose from a variety of minors. With a GPA of 5.5 or more, you will have the unique option to complete the Master of Business Management minor. This articulates into the Master of Business Management. This flexibility of choice means you develop a breadth of knowledge to enable you to meet and adapt to the changing nature of careers and work.

Major: Marketing
Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix plus, examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research, to understand insights and analytics to inform marketing decision-making.