Program Overview

CQUniversity's Bachelor of Business is an innovative course that builds foundation business and management skills and prepares you for the future world of work. The course allows you to build your knowledge, skills, and practice in your chosen profession or discipline through authentic learning experiences that develop engaged globally-aware citizens able to contribute to communities and industry. The course is designed for students who are planning a career in business and management in diverse organisations.

There are eight compulsory core units and a choice of one of four business discipline majors. You can then choose a second major or two minors from the business discipline providing you meet the pre-requisite requirements. This provides you with the unique opportunity to develop a breadth of knowledge to meet and adapt to the changing nature of careers and work. In addition, you may be eligible to study a masters level minor in a cognate discipline to develop a depth of knowledge that will make you uniquely attractive to employers.

This course provides the opportunity to develop knowledge in a range of traditional business and non-traditional business disciplines and the critical thinking, problem-solving, information literacy, technological, cross-cultural, ethical and innovative abilities being sought by employers.

You will be able to gain work experience while you learn with a mix of industry placements, internships and projects; real-world and authentic learning experiences you’ll need to excel in the future world of work.

Major: Marketing
Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix plus, examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research, to understand insights and analytics to inform marketing decision-making.