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Bachelor of Advanced Business (Honours) in Marketing

Griffith University - Gold Coast Campus

Australia,Queensland

0 Shortlist

48 Months

Duration

CAD 35,000/year

Tuition Fee

CAD 50

Application Fee

Jul 2025

Apply Date

Australia, Queensland

Type: University

Location Type: Semi-Urban

Founded: 1971

Total Students: 50,000 +

Int. Students: 8,500 +

Campus Detail

Main Campus Address

1 Parklands Dr, Southport QLD 4215, Australia

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Bachelor of Advanced Business (Honours) in Marketing

Program Overview

The Bachelor of Advanced Business (Honours) is designed to deliver a thorough understanding of the complex concepts facing organisations today whilst allowing customisation toward the business skill of your choice. This new degree takes you through a unique skill set that will give you a competitive edge in the employment market. You'll be equipped with the skills necessary to plan and conduct research in business and government, and will be well-placed for positions in the private, not-for-profit, and public sectors. Delivered using the latest innovations in learning, your courses/subjects will be integrated with first-hand work experiences and organisational simulations, so you’ll apply the latest academic learning in workplace environments.

This degree is designed to allow students from all business disciplines to commence in the same foundation year and then specialise in the business application of your choice. So, whether you want to be an accountant, an advertising executive, an international business consultant or an entrepreneur; all you need to do is enrol and customise as you go. In your third and fourth year, you will choose a thesis which will further develop and demonstrate your proficiency and application in your chosen area. You can also apply to take an internship or study overseas as part of your thesis, helping you graduate with advanced skills that will ensure you stand out in the employment market.

Major: Marketing

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding creative solutions to customer problems. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. At Griffith, you'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors. You'll also learn to innovate, challenge conventions and be forward-thinking so you can navigate the future of world of work and business.

Detailed Program Facts

Program Level

4-Year Bachelor's Degree

Application Processing Days

14 Days

Program Intensity

Full-Time

Duration of Program

48 Months

Program Intakes

Intake Month/Year		Intake Status
mar 2025		Closed
jul 2025		Open
nov 2024		Closed
nov 2025		Open

Application Fee

Application Fee: CAD 50

Tuition Fee

CAD 35,000 per year

*Note: The fee is approximate and is subject to change

Living Cost in Griffith University - Gold Coast Campus

CAD 29,710 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.5 - 6 - With No Band Less Than
PTE
- Minimum Overall Score - 58.0

Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

Minimum CGPA Required: 65.00 %

Additional Information

Career Opportunities

As an Honours graduate, you will be able to plan and conduct research in business and commerce and will be well-placed for positions in the private, not-for-profit and public sectors. You'll graduate with strong business networks and the authentic business knowledge to apply problem solving skills to a broad range of business environments from planning and strategy to management and specific skills like advertising, economics and accounting, depending on your customised degree.

Marketing
You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager.

Scholarships

International Student Scholarships

Scholarship Name	Value	Intakes	Application Deadline
Undergraduate and postgraduate coursework students
Vice Chancellor’s International Scholarship For exceptional students applying for undergraduate and postgraduate coursework degrees at Griffith University.	50% of tuition fees valid for degree duration	Trimester 1 2024	2 December 2023
		Trimester 2 2024	13 April 2024
		Trimester 3 2024	10^th August 2024
Academic Excellence Scholarship For outstanding international students applying for undergraduate and postgraduate coursework degrees at Griffith University	25% of tuition fees valid for degree duration	Trimester 1 2024 Trimester 2 2024 Trimester 3 2024	No application required
Research students
Griffith Research Scholarships Support for your PhD or research degree at Griffith University	Scholarships can cover tuition fees, living allowances, relocation and thesis allowances.	For more information visit: griffith.edu.au/research-study/scholarships

Note:

We are offering a 10% discount on tuition fees for Trimester 1, 2025, to all students who apply and accept their offer within 14 days of receiving it. This is in addition to any other scholarship they may be eligible for, including our 25% Academic Excellence Scholarship and 50% Vice Chancellor’s International Scholarship. Some market-specific deadlines apply to ensure students have time to get their visa and join us on campus for the start of Trimester 1. Please check our website for more details.

Work Permit

PGWP

Students who have completed their studies in Australia can apply for a Post Study Work Permit or a Temporary Graduate Visa (subclass 485) to continue working in Australia post the completion of their study programs. As an international student, one can apply for the visa but not later than six months after completing your course. But to be eligible, you must meet the Australian Study Requirements, which include a minimum of 16 months of stay in Australia and a completing 92 weeks of a course registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).

The professions which are the highest in demand in Australia are Cabin Crew members, Chefs, Account Managers, Teachers, Architects, Interior Designers, Engineers, and Marketers.