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Bachelor of Science in Business Administration - Marketing Communication/Advertising

Shorelight Group - Western New England University

USA,Massachusetts

0 Shortlist

48 Months

Duration

CAD 46,680/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1919

Total Students: 3,637 +

Int. Students: 182 +

Campus Detail

Main Campus Address

1215 Wilbraham Rd, Springfield, MA 01119, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Bachelor of Science in Business Administration - Marketing Communication/Advertising

Program Overview

Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.

Why Choose Marketing Communication/Advertising?
Do you see yourself as a creative student who can accept the challenges associated with the fast-paced marketing communications industry? Are you interested in a career in advertising, direct marketing, internet/social media marketing, publicity or public relations, personal selling, or sales promotion? Do you enjoy working with people and are you a team leader? If you answered "yes" to the above questions, you are well-suited to be a Marketing Communication/Advertising major.

What Will You Study?
As a major in Marketing Communication/Advertising, you will graduate with a degree from an AACSB International accredited University. You will also be required to take an internship where you will gain valuable career experience in the field of marketing communication/advertising. Students take courses where they learn not only how to use their creative ideas to create promotional campaigns, but they gain experience interacting with real business clients and compete in national advertising competitions.

Detailed Program Facts

Program Level

4-Year Bachelor's Degree

Application Processing Days

42 Days

Program Intensity

Full-Time

Duration of Program

48 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
jan 2025		Closed
aug 2024		Closed
may 2025		Not Available
aug 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 46,680 per year

*Note: The fee is approximate and is subject to change

Living Cost in Shorelight Group - Western New England University

CAD 15,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0
TOEFL
- Minimum Overall Score - 74
SAT
- Minimum Overall Score - 450.0
PTE
- Minimum Overall Score - 50.0
DUOLINGO
- Minimum Overall Score - 100.0

Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

Minimum CGPA Required: 55.00 %

Additional Information

Career Opportunities
Marketing Communication/Advertising graduates find career opportunities as Marketing Communication Managers, Digital Marketing Specialists, Advertising Sales Representatives, Event Managers, Brand Ambassadors, and Content Directors at a variety of local, regional, and national businesses. The Marketing Communication/Advertising major also prepares students for graduate-level education. A sample of companies currently employing our alumni include; Titan Web Marketing Solutions Inc., Hershey, Northeast Office Systems, Newell Rubbermaid, and CJ Affiliate by Conversant.

Scholarships

Shorelight Group - Western New England University

Under-Graduate Scholarships available for Spring 2025 Intake.
The deadline for the below mentioned scholarships will be until November 30th, 2024.

Year 1	Up to $8,800
Year 2	Up to $8,800
Year 3	Up to $8,800
Year 4	Up to $8,800
Total for 4 years	$35,200

Post-Graduate Scholarships:

Year 1	Up to $4,000
Year 2	Up to $4,000
Total for 2 years	$8000 (applied automatically)

Please note:

1.Scholarships are not automated, the student/ counsellor should request a scholarship over email within 5 business days of deposit payment.
2.The above waivers and scholarships are only available until November 30th 2024.
3.If students are arriving before the move in date, they need to make their own accommodation arrangements.
4.We recommend your students to accept their Offer letters as early as possible and not wait until the last minute due to the anticipated backlog in visa appointment availability.
5.Students cannot enter the U.S. more than 30 days before their I-20 Program Start Date. They could be turned away at the border or future benefits may be denied.
6.Limited Merit scholarships are still available for high achieving students.

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.