Bachelor of Science in Business Administration - Marketing
Shorelight Group - Western New England University
USA,Massachusetts
0 Shortlist
48 Months
Duration
CAD 46,680/year
Tuition Fee
CAD 0 FREE
Application Fee
Aug 2025
Apply Date
USA, Massachusetts
Type: University
Location Type: Urban
Founded: 1919
Total Students: 3,637 +
Int. Students: 182 +
Campus Detail
Main Campus Address
1215 Wilbraham Rd, Springfield, MA 01119, United States
Bachelor of Science in Business Administration - Marketing
Program Overview
Are you interested in a career in marketing management or marketing research/marketing analytics? With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients.
Why Choose Marketing?
Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.
What Will You Study?
Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 46,680 per year
*Note: The fee is approximate and is subject to change
Living Cost in Shorelight Group - Western New England University
CAD 15,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
