Post-Degree Diploma in Strategic Communications and Digital Marketing

The University Of Winnipeg - Professional, Applied And Continuing Education (PACE)

Canada,Manitoba

 3 Shortlist

13 Months

Duration

CAD 19,750/year

Tuition Fee

CAD 150

Application Fee

Sep 2025

Apply Date

Canada, Manitoba

Type: University

Location Type: Urban

Founded: 1972

Total Students: 9,684 +

Int. Students: 1,250 +

Campus Detail

Main Campus Address

460 Portage Ave, Winnipeg, MB R3C 0E8, Canada

Post-Degree Diploma in Strategic Communications and Digital Marketing

Program Overview

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Objectives & Outcomes

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills