Post-Degree Diploma in Digital Marketing Management

The University Of Winnipeg - Professional, Applied And Continuing Education (PACE)

Canada,Manitoba

 2 Shortlist

24 Months

Duration

CAD 26,300/year

Tuition Fee

CAD 150

Application Fee

Jan 2026

Apply Date

Canada, Manitoba

Type: University

Location Type: Urban

Founded: 1972

Total Students: 9,684 +

Int. Students: 1,250 +

Campus Detail

Main Campus Address

460 Portage Ave, Winnipeg, MB R3C 0E8, Canada

Post-Degree Diploma in Digital Marketing Management

Program Overview

The Digital Marketing Management Diploma prepares graduates to excel in the fast-paced field of marketing by providing a comprehensive foundation in digital marketing strategies, tools, and analytics. This program equips students with the practical and theoretical skills needed to create, implement, and manage marketing initiatives that drive measurable results and business success in today’s technology-driven economy.

Outcomes

  • Strategic Application of Marketing Concepts: Apply strategic frameworks, analytical tools, and key concepts to a wide range of digital and traditional marketing initiatives.
  • Market Positioning and Segmentation: Identify target market opportunities, segment markets effectively, and position products and services to gain competitive advantage.
  • Integration of Digital and Traditional Approaches: Understand the integration of digital communication technologies with traditional marketing strategies to create cohesive and impactful campaigns.
  • Consumer Behavior and Research: Analyze consumer buying patterns, leverage marketing research methodologies, and evaluate environmental and competitive factors affecting products and services.
  • Advanced Marketing Analytics and Decision-Making: Employ analytical tools and decision-making processes for competitor analysis, target market strategies, brand management, customer relationship management, and new product development opportunities.
  • Digital Marketing Strategies and Technologies: Develop and execute comprehensive digital marketing campaigns, utilizing the latest tools and platforms to build customer engagement and drive results.
  • Pricing, Placement, and Distribution: Learn effective pricing and placement strategies while exploring innovative distribution channels to build efficiencies and reduce costs.
  • Shared Value and Stakeholder Engagement: Articulate shared value opportunities to customers, stakeholders, and employees through well-rounded marketing strategies that align with organizational goals.