Bachelor of Science in Marketing with Concentration in Integrated Marketing Communication

INTO Group - Illinois State University

USA,Illinois

 0 Shortlist

48 Months

Duration

CAD 27,574/year

Tuition Fee

CAD 50 FREE

Application Fee

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1857

Total Students: 20,878 +

Int. Students: 572 +

Campus Detail

Main Campus Address

100 N University St, Normal, IL 61761, United States

Bachelor of Science in Marketing with Concentration in Integrated Marketing Communication

Program Overview

The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating with an organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more.