Program Overview

Explore how the world of science interacts with the commercial sphere and how to build business structures that power scientific innovation with La Trobe's Bachelor of Commerce/Bachelor of Science.

Co-designed with industry leaders, our double degree gives you a multidisciplinary set of skills and knowledge sought after by employers and policymakers – from learning how to successfully manage research and development projects to commercialising intellectual property from a scientific breakthrough.

By completing La Trobe's Bachelor of Commerce/Bachelor of Science, you will:

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.