Program Overview

Develop valuable skills in business and health while remaining grounded in an entrepreneurial core with La Trobe's Bachelor of Commerce/Bachelor of Health Sciences.

Co-designed with industry leaders, our double degree prepares you to solve key healthcare, business and economic challenges in a responsible and sustainable manner. You'll understand how to independently research, think innovatively and use digital technologies to effectively identify and execute managerial and policy solutions.

By completing La Trobe's Bachelor of Commerce/Bachelor of Health Sciences, you will:

• Analyse the complex challenges confronting business and society, as well as emerging developments in the field of health sciences
• Develop cultural intelligence, leadership skills, stakeholder negotiation and communication skills that help you to thrive in any work environment
• Be ready to meet the challenges of automation, AI-driven technologies and big data
• Choose from a range of majors and minors to build a unique set of multidisciplinary skills
• Gain real-world experience through industry placements, work-integrated learning projects and overseas exchange opportunities
• Depending on your choice of majors, graduate ready to apply for membership into a range of business professional associations.

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.