Program Overview

Learn how to navigate rapidly evolving environments in biotechnology, health, commercial practice and public policy with La Trobe's Bachelor of Commerce/Bachelor of Biomedicine.

Co-designed with industry leaders, our double degree gives you a multidisciplinary set of skills and knowledge sought-after by employers and policymakers. You'll learn to take advantage of the synergies between the two disciplines and how to solve complex problems by merging technical know-how and strategic analysis with an in-depth knowledge of innovations in the medical field.

By completing La Trobe's Bachelor of Commerce/Bachelor of Biomedicine, you will:

• Learn how to identify practical solutions to real-world challenges, improve your ability to negotiate with stakeholders and communicate your solutions
• Develop critical skills in independent research, innovative thinking, cultural intelligence, oral and written communication, and teamwork
• Prepare to become an effective leader who can meet the challenges of automation, AI-driven technologies and big data
• Build fundamental knowledge in chemistry, bioscience and health before delving into infectious diseases, epidemics and pandemics
• Gain real-world experience through industry placements, work-integrated learning projects and overseas student exchange opportunities.

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.