Program Overview

The Bachelor of Business (Entrepreneurship and Innovation) aims to provide you with the skills needed to succeed in either a start-up environment or within an organisation embarking on significant change. You’ll investigate business behaviour, such as creativity, risk taking and sustainability, in a range of contexts and environments, and will develop a solid grounding in business theory.

The course provides a strong base of critical and creative thinking and cognitive flexibility for problem solving, and you’ll study topics including management, government and business relations, as well as the impact of strategy, leadership, marketing, cultural, workforce issues, commercialisation and globalisation on business. At the conclusion of the course, you’ll have acquired solid communication, collaborative and co-production skills which will allow you to develop and manage networks, operate with integrity in an ethical manner, and lead business and innovation projects with confidence.

Study a Bachelor of Business (Entrepreneurship and Innovation) at UC and you will:

• Integrate theory and practice in entrepreneurship and innovation, and articulate the impacts of recent developments within the field
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Analyse and apply a range of contemporary approaches to business innovation and organisational change
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
• Reflect upon levels of personal autonomy and accountability associated with the decision-making process
• Locate and evaluate a range of research frameworks and skills within entrepreneurship and innovation.

Work Integrated Learning

On campus 

The Bachelor of Business (Entrepreneurship and Innovation) integrates theory with real-world practice through UC's Work Integrated Learning (WIL) opportunities, designed to prepare students for their future careers. UC provides diverse WIL options, including industry case studies, guest speakers, internships, work placements, industry projects, competitions, exhibitions, study tours, virtual experiences and more.

Specialist Major : Entrepreneurship and Innovation

The Entrepreneurship and Innovation major provides graduates with a strong foundation of the principles and conceptual frameworks that are used in academia and practice with an emphasis on practical applications. Graduates will have the cognitive, technical and communication skills to be able to analyse, review and explore business and innovation problems to provide innovative solutions for private, public and not-for-profit enterprises.