Program Overview

Gain a comprehensive understanding of commercial and policy areas, combined with the essential human skills of an arts degree, with La Trobe's Bachelor of Commerce/Bachelor of Arts.

Co-designed with industry leaders, our double degree gives you a multidisciplinary set of skills and knowledge, sought-after by employers and policymakers. You'll learn to take advantage of the synergies between the two disciplines and successfully solve complex problems by merging technical skills and strategic analysis with experimentation and instinctive imaginative thinking.

By completing La Trobe's Bachelor of Commerce/Bachelor of Arts, you will:

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.