Program Overview

Gain a comprehensive understanding of commercial and policy areas, combined with the essential human skills of an arts degree, with La Trobe's Bachelor of Commerce/Bachelor of Arts.

Co-designed with industry leaders, our double degree gives you a multidisciplinary set of skills and knowledge, sought-after by employers and policymakers. You'll learn to take advantage of the synergies between the two disciplines and successfully solve complex problems by merging technical skills and strategic analysis with experimentation and instinctive imaginative thinking.

By completing La Trobe's Bachelor of Commerce/Bachelor of Arts, you will:

Major: Digital Media

Digital Media is reshaping modern communication. New platforms and technologies have resulted in new consumption patterns and management, and new mediums mean new ways of communicating to different audiences.  The Digital Media major allows you to develop critical knowledge of how technology has transformed communication, as well as delivering practical skills for how to plan and produce digital media projects. You will learn how to write for digital audiences, analyse and plan social media strategy, produce video and audio content, like podcasts – and pull them all together in multimedia content packages.  

In this major you will be taught by experienced media professionals, but also take a cross-section of digital business subjects to help explore how your digital skills can be applied in modern workplaces. In additional to technical skills, the soft-skills this major delivers, like creativity, digital literacy, written and verbal communication, problem-solving and teamwork, repeatedly appear as critical traits for employees of the future.