Bachelor of Arts in Business Administration - Marketing

IPERC - Seattle University

USA,Washington

 0 Shortlist

48 Months

Duration

CAD 55,620/year

Tuition Fee

CAD 55 FREE

Application Fee

Sep 2025

Apply Date

USA, Washington

Type: University

Location Type: Urban

Founded: 1891

Total Students: 7,200 +

Campus Detail

Main Campus Address

901 12th Ave, Seattle, WA 98122, United States

Bachelor of Arts in Business Administration - Marketing

Program Overview

Marketing is a critical element in a business’s success. With increasing competition and rapidly changing technology, how organizations position their products and services to not only win, but retain customers, is key to their survival.

At Albers, we equip you with the strategic thinking that prepares you for a future in marketing leadership. Effective marketers use their knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers, how to best capture their attention, and how to maintain their loyalty. Marketing is not only knowing how to do social media, search advertising, and marketing automation, but also how to conduct market research and analysis, write effective copy, and measure the success of campaigns.

The field of marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for research and evaluation. A sea change is projected to happen in the next few years due to the emergence of virtual reality, augmented reality, and the metaverse. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will benefit your career. It also empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world.