Bachelor of Commerce in Marketing Analytics

University of New South Wales (UNSW) - Kensington Campus

Australia,New South Wales

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36 Months

Duration

CAD 54,000/year

Tuition Fee

CAD 150

Application Fee

Feb 2026

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1949

Total Students: 65,600 +

Int. Students: 22,946 +

Campus Detail

Main Campus Address

Address: Civil Engineering Building (H20), Library Rd, UNSW Sydney, Kensington NSW 2033, Australia

Bachelor of Commerce in Marketing Analytics

Program Overview

UNSW's Bachelor of Commerce (BCom) is an innovative business degree that has been designed alongside industry to ensure you are one of Australia's most employable graduates. You’ll undertake a range of experiences that are unique to UNSW's BCom, learning in the classroom, and the boardroom.

From your first year, you'll understand business essentials and begin building a portfolio that demonstrates your skills to future employers. You'll build your expertise by specialising in a major and build your skills through guaranteed industry learning experiences.


Major: Marketing Analytics
Marketing analytics is the practice of collecting, managing, and analysing consumer and performance data to maximise the effectiveness and efficiency of marketing decisions. The Marketing Analytics major at UNSW focuses on the emerging needs of data-driven decision making for marketing optimisation and equips students with the skills and knowledge necessary to collect and analyse consumer data to make informed marketing decisions.