Bachelor of Commerce in Marketing Analytics

University of New South Wales (UNSW) - Kensington Campus

Australia,New South Wales

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36 Months

Duration

CAD 51,500/year

Tuition Fee

CAD 150

Application Fee

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1949

Total Students: 65,600 +

Int. Students: 22,946 +

Campus Detail

Main Campus Address

Civil Engineering Building (H20), Library Rd, UNSW Sydney, Kensington NSW 2052, Australia

Bachelor of Commerce in Marketing Analytics

Program Overview

UNSW's Bachelor of Commerce (BCom) is an innovative business degree that has been designed alongside industry to ensure you are one of Australia's most employable graduates. You’ll undertake a range of experiences that are unique to UNSW's BCom, learning in the classroom, and the boardroom.

From your first year, you'll understand business essentials and begin building a portfolio that demonstrates your skills to future employers. You'll build your expertise by specialising in a major and build your skills through guaranteed industry learning experiences.


Major: Marketing Analytics
Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.