Master of Marketing (MMKG)

York University - School of Continuing Studies

Canada,Ontario

 0 Shortlist

24 Months

Duration

CAD 75,003/year

Tuition Fee

CAD 220 FREE

Application Fee

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1959

Total Students: 55,000 +

Int. Students: 8,500 +

Campus Detail

Main Campus Address

4700 Keele Street, Toronto, Ontario, Canada

Master of Marketing (MMKG)

Program Overview

The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today.  Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs who did not purse a Marketing specialization, and to business professionals who wish to add marketing to their skill set.