Master of Science in Marketing Analytics (STEM)

INTO Group - Illinois State University

USA,Illinois

 0 Shortlist

24 Months

Duration

CAD 16,750/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1857

Total Students: 20,878 +

Int. Students: 572 +

Campus Detail

Main Campus Address

100 N University St, Normal, IL 61761, United States

Master of Science in Marketing Analytics (STEM)

Program Overview

The innovative curriculum is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, brand management, digital marketing, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, programming for data science, latest platforms, data visualization, etc. with some room for customization to fit your individual needs. The curriculum covers a wide range of technologies and tools, including R, Python, Tableau, IBM SPSS Statistics, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as digital marketing tools such as Google Analytics and SEO and SEM programs.