Program Overview

The Pathway to postgraduate business studies
The business stream in our Postgraduate Enabling Program (PEP) can help you gain entry into a range of business-related Master’s degrees at La Trobe University.

The PEP will enable you to develop the disciplinary knowledge and skills required to start a postgraduate course. Upon completion, you will be able to analyse information, evaluate appropriate solutions, and communicate effectively and professionally.

Gain direct entry into 1st year of:

Master of Marketing (Data Analytics)
New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

You'll learn:

• Advanced consumer decision-making - Analyse consumer reports and undertake a consumer profiling project for a real company.
• Market research - Understand the role and scope of market research activities within national and international marketing companies.
• Digital marketing - Explore and implement the most up-to-date strategies for marketing in the digital era.
• Social media marketing and strategy - Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.
• Customer relationship management (CRM) - Learn the practices, strategies and technologies that companies use to manage and analyse customer data.