Associate of Arts in Marketing

EDUCO - Golden West College

USA,California

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24 Months

Duration

CAD 10,992/year

Tuition Fee

CAD 55

Application Fee

Apply Date

USA, California

Type: College

Location Type: Semi-Urban

Founded: 1965

Total Students: 12,796 +

Campus Detail

Main Campus Address

15744 Goldenwest Street, Huntington Beach, California 92647, USA

Associate of Arts in Marketing

Program Overview

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.