Program Overview

Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Bolton is a Chartered Institute of Marketing (CIM) Accredited Degree University. Our industry-focused BSc (Hons) Digital Marketing and Management degree offers you the skills and understanding you'll need for a career at the forefront of this rapidly-evolving area of business and e-commerce, along with the benefits of studying a CIM Accredited Degree.

Inspired by the thinking of the CIM and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today's digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.

Our expert team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You'll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We'll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager's toolkit. Moreover, we'll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.

Live briefs, guest lectures and specialist modules will support you in gaining experience in a range of digital marketing techniques and develop the essential practical and technical skills you'll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing and e-commerce manager.

Highlights

• Our Business, Management and Marketing courses are ranked second in the UK and top in the North West of England for course and teaching satisfaction by the Guardian University Guide 2022.
• The Times and The Sunday Times Good University Guide 2022 also ranks our Business, Management and Marketing courses second in the UK and top in the North West of England for student experience.
• The University of Bolton is a CIM Accredited Degree University. Our BSc (Hons) Digital Management and Marketing is a CIM Accredited Degree and offers a range of CIM exemptions. During your studies, you'll be able to join the CIM as a Studying Member and benefit from access to a wealth of additional study resources and a professional network.
• Our team of highly knowledgeable and enthusiastic lecturers offer face-to-face sessions and one-to-one support, ensuring you can access help and advice when you need it.
• Your teaching and tutorial team brings an impressive range of professional experience and academic prowess to the course, so you’ll have the chance to explore and evaluate a range of perspectives relating to your studies.
• In your final year, you’ll be able to choose option modules that cover specialist subjects such as advanced data analytics (blockchain and digital disruption) or the psychology of digital consumer behaviour.
• This course is offered in our vibrant Institute of Management environment in Bolton, Greater Manchester. By studying alongside people interested in related subject areas, such as business management, law and finance, you can benefit from a broader range of knowledge and experience that supports cross-disciplinary thinking and inter-professional working.
• By designing the course assignments and projects to mimic industry pipelines and standards, we aim to give you an industry-relevant education that prepares you for a career in digital marketing and management.
• We offer opportunities to work from live briefs throughout the programme, giving you the chance to connect with industry partners and benefit from projects focused on current market conditions and technologies.

Key Features

• The Institute of Management, and the wider University, provide a warm and friendly environment for your studies, with purpose-built teaching facilities and excellent student support and library services.
• We use small group and tutorial teaching, so you have the opportunity to benefit from the excellent support offered by our teaching staff.
• A big part of our commitment to your progress is helping you develop your employability and industry networks. So we’ll encourage you to attend guest lectures that give your learning context, offer industry contact, and contribute to your underlying professional development.
• Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.
• Innovation and research findings are woven into our teaching. We offer a robust academic underpinning to your studies of business management and digital marketing.
• We’ll support you to develop sought-after skills such as background research, critical reasoning and problem-solving, as well as professional communication, time management, teamwork, and lifelong learning.
• We continually monitor and update the course to reflect current and ever-changing digital marketing issues and keep your learning in line with technological advances and innovations.
• By choosing to study with us, you'll have the chance to enjoy Bolton's many shops, bars, restaurants and leisure facilities. Manchester, one of the UK's most multicultural and lively cities, is less than 20 minutes away by train. Not forgetting, the North West of England is renowned for its beautiful countryside, coastline and heritage. This makes Bolton an ideal base from which to explore some of the best cultural and outdoor activities the UK offers.