Bachelor of Business Administration in Marketing with concentration in Integrated Digital Marketing

Mississippi State University - Starkville Main Campus

USA,Mississippi

 0 Shortlist

48 Months

Duration

CAD 27,637/year

Tuition Fee

CAD 60

Application Fee

Apply Date

USA, Mississippi

Type: College

Location Type: Rural

Founded: 1878

Total Students: 23,086 +

Int. Students: 1,000 +

Campus Detail

Main Campus Address

75 B. S. Hood Rd, Mississippi State, MS 39762, United States

Bachelor of Business Administration in Marketing with concentration in Integrated Digital Marketing

Program Overview

The Bachelor of Business Administration degree with a major in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customer buy certain products and services and how to effectively retain customers. Students will also learn how to improve sales, conduct market research, and develop promotional techniques to communicate with customers.

Integrated Digital Marketing

The Integrated Digital Marketing (IDM) concentration is designed to provide students with the knowledge and resources to aide brands in creating consistency among different channels. From websites to social media, students will learn how to effectively create cohesion among multiple platforms with the end goal of providing a boost in a firm's return on investment. Through this program, students will have the opportunity to conduct brand and social media audits, as well as gain experience in website development, retail strategy formulation, and effective advertising methods.

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