Bachelor of Business Administration in Marketing

Mississippi State University - Starkville Main Campus

USA,Mississippi

 0 Shortlist

48 Months

Duration

CAD 27,637/year

Tuition Fee

CAD 60

Application Fee

Apply Date

USA, Mississippi

Type: College

Location Type: Rural

Founded: 1878

Total Students: 23,086 +

Int. Students: 1,000 +

Campus Detail

Main Campus Address

75 B. S. Hood Rd, Mississippi State, MS 39762, United States

Bachelor of Business Administration in Marketing

Program Overview

The Bachelor of Business Administration degree with a major in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customer buy certain products and services and how to effectively retain customers. Students will also learn how to improve sales, conduct market research, and develop promotional techniques to communicate with customers.

Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand. Marketers are creative in solving problems and have a good understanding of the relationship between value and cost. They also have excellent communication skills and are persuasive in recommending the right course of action.

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