Global Master of Business Administration with Specialisation in Marketing

La Trobe University - Melbourne Campus

Australia,Victoria

 0 Shortlist

24 Months

Duration

CAD 44,900/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2025

Apply Date

Australia, Victoria

Type: University

Location Type: Semi-Urban

Founded: 1964

Total Students: 36,000 +

Int. Students: 7,000 +

Campus Detail

Main Campus Address

Plenty Road and, Kingsbury Dr, Bundoora VIC 3086, Australia

Global Master of Business Administration with Specialisation in Marketing

Program Overview

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.


You'll learn:

  • Leadership - Understand how to lead, collaborate and connect with your peers.
  • Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
  • Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
  • Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
  • Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

 

Specialisation: Marketing

Gain future-focused knowledge, skills, and industry experience and become a professional marketer.

Master responsible marketing practice, strategies and tactics aligned with industry demands. Analyse the role that social media plays in customer engagement. Utilise marketing metrics to identity content marketing problems and promote desired consumer responses. Apply digital marketing principles to develop corporate solutions. Learn how to analyse the design and operationalisation of successful customer experiences.

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