Bachelor of Arts (Hons) in Marketing

University of Huddersfield - Queensgate Campus

UK,England

 0 Shortlist

36 Months

Duration

CAD 15,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 17,300 +

Campus Detail

Main Campus Address

Queensgate, Huddersfield HD1 3DH, United Kingdom

Bachelor of Arts (Hons) in Marketing

Program Overview

Why Marketing?

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.

Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. This course gives you a solid marketing foundation and an understanding of marketing strategy as well as providing the resources to use a range of marketing tools such as branding, marketing communications and consultancy skills.

How will you learn?

You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • Our modules are developed with input from industry practitioners to ensure you have skills that are relevant to future employers.
  • In your third year we’ll give you the opportunity to take a placement year working for a variety of potential organisations in diverse roles that will allow you to apply and develop your skills.
  • All full-time academics in the marketing subject group are studying for or hold doctorates and their teaching is research led.
  • Colleagues present their research at international conferences such as the Academy of Marketing, World Marketing Summit, Consumer Culture Theory and the British Academy of Management, as well as publish in leading journals such as Marketing Theory, Journal of Advertising, Journal of Service Research, Journal of Business Research and Tourism Management.

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