Program Overview

Why International Business?

Business is becoming truly global. The internet and instant communications mean that even small businesses can now reach an international market. Factors like transformational technology and globalisation mean businesses are competing globally. To succeed in this interconnected world, you need to understand the global factors driving business today. This course offers an internationally focused program which allows you to understand and act on the global challenges and opportunities faced by both advanced economies as well as emerging and high growth countries. It also helps develop your cross-cultural skills and prepares you to work in an international business environment. Businesses are constantly looking for graduates with the right mix of talent and have a good understanding of these challenge and can provide solutions that contribute to the business’s future prosperity.

How will you learn?

You will learn through lectures, workshops, seminars, live and client-facing projects, you will also have lots of opportunity for practical application.

• The course aims to equip you with a broad overview of how the commercial world operates.
• We aim to provide you with a detailed understanding of how businesses develop successful strategies through relevant analytical and evaluation techniques.
• You’ll receive a solid introduction to international business, entrepreneurship, strategic management, and environmental management to help give you a firm understanding that can be applied in any sector or industry.
• You'll also look at everything from marketing and finance through to operations and information systems. We’ll also study how companies operate, looking at both small businesses and large companies.
• That’s why we’ll give you the chance to pick up some very desirable skills including analysis and evaluation techniques along with how to think creatively.