Program Overview

Be a pivotal player, not just an observer: lead athletes, orchestrate events, and evoke emotions. Few industries captivate as many individuals as the sports and events sector. With events like the football World Cup and music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only growing more exhilarating but also increasingly lucrative. A degree in Sport & Event Management from UE equips you to actively shape this dynamic industry.

In our bachelor’s program at UE, you’ll cultivate essential management and leadership skills in sports and events management, business administration, economics, and basic law. Our esteemed lecturers hail from diverse academic and professional backgrounds. Here, you’ll have the unique opportunity to actively tailor your studies and forge your career path.

Specialisation: Football Management
In Germany, football is and will always be a driving force for job creation. In the 2018/19 season, more than 56,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2020), and the number is growing. A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros–roughly the same as the chemical industry.

This has resulted in a need for further professionalisation of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialised training for the football industry is increasing.