Program Overview

Media and media industries are themselves constantly changing. Understanding these changes is important as media continuously influence the way we live our lives, get in touch with others, and are informed about the world. Guided by decolonising the curriculum initiatives and agendas, the media programme pays special and critical attention to the role of media industries and representations in producing and reproducing intersectional inequalities and power asymmetries.

This programme brings together two important areas of theoretical and practical study: the analysis and understanding of contemporary organisations, operations, structures, processes and decision-making in business and management; and the exploration of the proliferation, ubiquity and accelerating innovation of media communications, platforms, industries, forms, and patterns of media presumption.

The programme critically situates business and management in relation to a social, economic, political, cultural world supersaturated by media. Skills modules will cover key functions undertaken by business managers, entrepreneurs, or their teams. In the programme, students will be exposed to a range of live case studies and authentic business issues.