Program Overview

Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, potentially working on real, live industry projects, planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals.

This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting from a suite of electives in marketing, digital marketing or entrepreneurship.

You may also be able to take advantage of an opportunity to engage in a year-long, accredited work placement between years two and three. This placement will be credit-bearing and comprises an extra year in the degree. Access to such placements will be limited to those students meeting the grade requirement in Year 2*.

The final year concludes with an exciting capstone project, where you will work in teams developing real live business plans and platforms, where you will be expected to source products, develop marketing, communications and branding strategies in order to bring your ideas potential marketisation. This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants, in pairs/teams, to develop these marketing initiatives, which will be examined by supervising lecturers and industry peers.

As a graduate of this course you will:

• Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
• Learn how to analyse marketing problems in tough business environments and generate practical solutions.
• Develop significant potential for employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.

Work Placement

• Work placements are highly regarded by graduate recruiters and offer many advantages to students including valuable work-based skills and experience, the opportunity to make contacts in industry, assisting in developing personal and professional confidence and an opportunity to boost your employability prospects when you graduate.
• In year 2, high achieving students (averaging 60% plus) can elect to do a year-long work placement.
• Opportunities exist to work in areas such as: brand management, digital marketing, market research, sales, product development and international marketing, within all industry sectors.