Bachelor of Commerce (Honours) in Marketing - Complementary Option in Entrepreneurship (Co-op Optional)

University of Ottawa

Canada,Ontario

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48 Months

Duration

CAD 66,567/year

Tuition Fee

CAD 256

Application Fee

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1848

Total Students: 40,000 +

Int. Students: 5,400 +

Campus Detail

Main Campus Address

75 Laurier Ave E, Ottawa, ON K1N 6N5, Canada

Bachelor of Commerce (Honours) in Marketing - Complementary Option in Entrepreneurship (Co-op Optional)

Program Overview

Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.