Bachelor of Business Administration in Marketing with Concentration in Entrepreneurship

East Tennessee State University

USA,Tennessee

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36 Months

Duration

CAD 29,558/year

Tuition Fee

CAD 35

Application Fee

Apply Date

USA, Tennessee

Type: University

Location Type: Urban

Founded: 1911

Total Students: 14,000 +

Campus Detail

Main Campus Address

1276 Gilbreath Dr, Johnson City, TN 37614, United States

Bachelor of Business Administration in Marketing with Concentration in Entrepreneurship

Program Overview

The Department of Management and Marketing includes a Management program, a Marketing program, and a Supply Chain Management. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, International Business, or Legal Studies. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising.  The Supply Chain Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Supply Chain Management. Supply Chain Management majors must select one of three concentrations: Supply Chain Operations and Analytics, Supply Chain Marketing, or Supply Chain Leadership. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.