Bachelor of Science in Advertising

Central Michigan University

USA,Michigan

 0 Shortlist

48 Months

Duration

CAD 20,396/year

Tuition Fee

CAD 55

Application Fee

Sep 2025

Apply Date

USA, Michigan

Type: University

Location Type: Rural

Founded: 1892

Total Students: 15,465 +

Campus Detail

Main Campus Address

1200 S Franklin St, Mt Pleasant, MI 48859, United States

Bachelor of Science in Advertising

Program Overview

Do you have an eye for design? Are you persuasive, strategic and good with people? As an advertising student you'll learn the principles of advertising and gain real-world experience. With an advertising major you'll be prepared for exciting and creative roles in advertising, marketing, branding, PR and more.

Why This Program & What You'll Learn
As an advertising student, you'll take coursework that blends advertising theory with application. From TV commercials to billboards to digital ads, advertising is a crucial piece of any marketing strategy. You'll develop the skills and know-how for careers at advertising agencies, in-house marketing departments, PR firms and more.

Our advertising program is one of only two programs in Michigan nationally accredited by the Association for Education in Journalism and Mass Communications. You’ll learn from accomplished faculty with professional experience at major Chicago-, Detroit- and Grand Rapids-based agencies.

You can also specialize in one of three areas: creative, account management or media buying. Depending on your interests, you’ll learn how to create compelling messaging, manage client relationships or effectively promote campaigns.

You'll have the chance to gain hands-on experience through national conferences, such as the College Newspaper Business and Advertising Managers Conference (categories include black and white display ad, the classified page, mobile apps and so on). You can acquire experience through paid campus positions at CM Life's "best-in-the-nation" advertising/business department. And you'll collaborate with real organizations like Huntington Learning Centers, Brilliance Audio (a division of Amazon), the Great Lakes Loons, Bissell Home Care and more on real-world advertising challenges during the program.

You'll graduate with an internship under your belt – helping you stand out in the job market. Our graduates have gone on to work at agencies such Deutsch, Digitas, Campbell-Ewald and more.

You might also interested in other programs of this university

Bachelor of Arts in Advertising

 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 20,396

 Application Fee: CAD 55

English Requirement: IELTS TOEFL PTE DUOLINGO 

Work Permit:

Bachelor of Applied Arts in Advertising

 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 20,396

 Application Fee: CAD 55

English Requirement: IELTS TOEFL PTE DUOLINGO 

Work Permit: