Bachelor of Applied Arts in Advertising
Central Michigan University
USA,Michigan
0 Shortlist
48 Months
Duration
CAD 20,396/year
Tuition Fee
CAD 55
Application Fee
Sep 2025
Apply Date
USA, Michigan
Type: University
Location Type: Rural
Founded: 1892
Total Students: 15,465 +
Campus Detail
Main Campus Address
1200 S Franklin St, Mt Pleasant, MI 48859, United States
Bachelor of Applied Arts in Advertising
Program Overview
Do you have an eye for design? Are you persuasive, strategic and good with people? As an advertising student you'll learn the principles of advertising and gain real-world experience. With an advertising major you'll be prepared for exciting and creative roles in advertising, marketing, branding, PR and more.
Why This Program & What You'll Learn
As an advertising student, you'll take coursework that blends advertising theory with application. From TV commercials to billboards to digital ads, advertising is a crucial piece of any marketing strategy. You'll develop the skills and know-how for careers at advertising agencies, in-house marketing departments, PR firms and more.
Our advertising program is one of only two programs in Michigan nationally accredited by the Association for Education in Journalism and Mass Communications. You’ll learn from accomplished faculty with professional experience at major Chicago-, Detroit- and Grand Rapids-based agencies.
You can also specialize in one of three areas: creative, account management or media buying. Depending on your interests, you’ll learn how to create compelling messaging, manage client relationships or effectively promote campaigns.
You'll have the chance to gain hands-on experience through national conferences, such as the College Newspaper Business and Advertising Managers Conference (categories include black and white display ad, the classified page, mobile apps and so on). You can acquire experience through paid campus positions at CM Life's "best-in-the-nation" advertising/business department. And you'll collaborate with real organizations like Huntington Learning Centers, Brilliance Audio (a division of Amazon), the Great Lakes Loons, Bissell Home Care and more on real-world advertising challenges during the program.
You'll graduate with an internship under your belt – helping you stand out in the job market. Our graduates have gone on to work at agencies such Deutsch, Digitas, Campbell-Ewald and more.
Application Fee
Application Fee: CAD 55 Tuition Fee
CAD 20,396 per year
*Note: The fee is approximate and is subject to change
Living Cost in Central Michigan University
CAD 13,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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