Program Overview

Combine the theoretical knowledge and practical skills of business; add the technical systems and strategies of information technology and collectively you have an outstanding and highly sought after double degree called the Bachelor of Business / Bachelor of Business Infomatics.

This course bridges the core disciplines of business and information technology to show you how to design, redesign or manage systems to meet specific business requirements; while still achieving definitive and quantifiable results.

As part of this course you will explore a comprehensive range of essential business and IT subjects to learn how to translate complex technical knowledge, integrated business systems and strategies, to create innovative business solutions that work.

Career wise you can also expect to have no problem transitioning into employment as information and communications technology professional UC graduates are in extremely high demand. This industry is also less vulnerable to automation.

Study a Bachelor of Business / Bachelor of Business Informatics at UC and you will:

• Gain knowledge in business processes and associated work practices, requirements and information needs
• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation, project management and business strategy, and the planning of information systems
• Analyse and evaluate complex problems in a range of different information systems situations
• Integrate theory and practice in management and articulate the impacts of recent developments within the field of business
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Analyse and apply a range of contemporary approaches to business innovation and organisational change
• Develop experience in professional management of work and organisations, demonstrating creativity and initiative in new situations
• Locate and evaluate a range of research frameworks and skills within management.

Specialist Major: Marketing

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.