Program Overview

Diploma of Business
Studying a Diploma of Business will equip you with a strong grounding in business fundamentals, such as professional communication, management, finance, economics, and business law and provide transferrable personal skills to drive entrepreneurship. Graduating with a Diploma of Business will allow you to transition to second year of studies at Western Sydney University, Sydney City Campus, or go on to an entry level business position.

Second year at Western Sydney University

Leading to: Bachelor of Business

Is an innovative future-focused degree that combines digital skills with business expertise that align with social purpose, so you’ll be more than just job-ready – you’ll be in demand. Study in the fastest growing region in Australia and gain the tools, experiences and global perspectives to thrive in any business.

Major: Marketing
Marketing plays a critical role in every organisation as a core function that enables organizations to strategically understand customer needs in the new age of digitalisation, where technology has become a key channel of engagement between buyers and sellers. This major is designed to equip you with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. You will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology. This major is accredited by the Australian Marketing Institute and satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute.