Program Overview

Foundation Studies Program in Business
Foundation Studies Program in Business is a university entry program designed for international students who have completed a minimum of year 11 or its equivalent. Whether you dream of being the CEO of your own company or the senior executive of a global enterprise, our business course will equip you with the knowledge and experience to get you on your way.

Articulation to Western Sydney University
Students must:

• Complete all the units within their chosen sequence
• Pass Introduction to Academic Communication 2 with a minimum C grade.
• Achieve a minimum GPA. Please check your Letter of Offer for details.

Meeting these criteria will qualify students for entry into the first year of:

Bachelor of Business
With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Major: Marketing
Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.