Bachelor of Communication with Endorsement in Digital Marketing

Waikato Institute of Technology (Wintec) - Hamilton City Campus

New Zealand,Hamilton

 0 Shortlist

36 Months

Duration

CAD 26,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

New Zealand, Hamilton

Type: College

Location Type: Semi-Urban

Founded: 1968

Total Students: 13,000 +

Int. Students: 1,700 +

Campus Detail

Main Campus Address

Tristram Street, Whitiora, Hamilton 3200, New Zealand

Bachelor of Communication with Endorsement in Digital Marketing

Program Overview

Students studying the Bachelor of Communication at Wintec will learn the art of storytelling through content creation, campaign delivery and digital marketing within the communication industry.  
With practical assessments, work-integrated learning, real clients, and industry experience consistently applied through each year of study; this degree gives students the tools to build a dynamic network from day one, developing a digital portfolio and strong professional-personal brand to giving them an advantage with future employers.

Students develop strong writing and communication knowledge through both creative media and digital marketing foundations in their core learning. They will also develop expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.


Digital Marketing


In addition to core communication skills, writing, multimedia storytelling, and creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:

  • Social media and brand strategy
  • Campaign development and delivery
  • Marketing communication
  • Analytics and reporting 

Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.