Program Overview

Diploma of Communication
The Diploma of Communication offers a wide range of unit choices that give you a lot of flexibility when you’re entering the second year of a relevant Deakin University degree. Areas of study include advertising, communications, journalism, digital media, public relations and more.

Leading to: Bachelor of Communication
In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations

Along with your major, you’ll personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more.

Major: Digital and Social Media
Do you get a kick from influencing the crowds and setting industry trends? If so, Deakin's Bachelor of Communication, majoring in Digital and Social Media is for you.

You'll build practical skills by creating a portfolio filled with podcasts, videos, infographics and more. Building your entrepreneurial mindset - and your personal brand - from day one. By developing your expertise and confidence in problem-solving, teamwork and collaboration - while building a deep understanding of data and analytics - you'll create compelling content that drives results. You'll get access to virtual and augmented realities along with artificial intelligence and gamification.

Be exposed to opportunities to connect to industry through industry events, internships and networking with online communities and professionals.