Bachelor of Information and Communications Technology / Bachelor of Business in Marketing (Dual Degree)

Western Sydney University - Bankstown Campus

Australia,New South Wales

 0 Shortlist

48 Months

Duration

CAD 36,416/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

Horsley Rd &, Bullecourt Ave, Milperra NSW 2214, Australia

Bachelor of Information and Communications Technology / Bachelor of Business in Marketing (Dual Degree)

Program Overview

In addition to providing a strong technical background in ICT, this program also gives you the necessary knowledge in majors in the Bachelor of Business including Applied Finance, Marketing and Economics.

Major: Marketing
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.

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