Bachelor of Business Administration with Concentration in Marketing

Pacific States University

USA,California

 0 Shortlist

48 Months

Duration

CAD 10,277/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, California

Type: University

Location Type: Urban

Founded: 1928

Total Students: 0 +

Campus Detail

Main Campus Address

3424 Wilshire Blvd fl 12, Los Angeles, CA 90010, United States

Bachelor of Business Administration with Concentration in Marketing

Program Overview

Marketing techniques are changing rapidly as the world moves into global interdependence. The evolutionary nature of the business climate demands an understanding of how goods and services are channeled to producer-oriented as well as consumer-oriented economies. The B.B.A. program with a concentration in Marketing is designed for those who seek a career in business and value a solid academic and professional business foundation. Students learn the functions of the marketing process, changing consumer-buying behavior, product adaptation, and market pricing. “Consumerism” and its impact on government regulations and the business environment are also studied.