Program Overview

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:

• Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• Evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
• Create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• Develop critical reflection and creative problem-solving skills
• Learn to apply your professional judgement responsibly and ethically.

Work Integrated Learning

Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.

Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.

Specialist Major: Corporate and Public Communication

Delve into the dynamic world of Corporate and Public Communication with our specialist major. Tailored for those who want to master the art and the science of professional communication, this specialisation focuses on essential areas such as public relations, social media management, campaign planning, stakeholder engagement, social advocacy, and multimedia content production.

This major explores the cultural, ethical, historical, and theoretical aspects that underpin the diverse and ever-changing communication landscape. But it is not just about theory; it¿s about preparing you for real-world roles.

Learn how to coordinate social media campaigns like a Social Media Manager, engage stakeholders effectively as a Communications Officer, plan and execute PR strategies like a Public Relations Executive, or craft compelling multimedia content as a Content Writer. With our specialist major in Corporate and Public Communication, you can turn your passion for writing, social media, media production, social justice or community engagement into a rewarding career in professional communication.